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  • January 2017 (Revised March 2021)
  • Case
  • HBS Case Collection

Fitbit

By: Regina E. Herzlinger, Christine Snively and Sarah Mehta
  • Format:Print
  • | Language:English
  • | Pages:26
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Abstract

In 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives.
Why did it lose its market position?
How will the proposed acquisition affect it and Google?

Keywords

Wearable Sensors; Smart Watches In Health Care; Google Acquisition; Health Care and Treatment; Technology; Acquisition

Citation

Herzlinger, Regina E., Christine Snively, and Sarah Mehta. "Fitbit." Harvard Business School Case 317-007, January 2017. (Revised March 2021.)

About The Author

Regina E. Herzlinger

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