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• Teaching Note | HBS Case Collection | May 2019

  JUUL and the Vaping Revolution

  Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta

  Teaching note for "JUUL and the Vaping Revolution" case.

  Keywords: electronic cigarettes; E-Cigarettes; vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Advertising Campaigns; Online Advertising; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology; Technology Industry; San Francisco;

  Citation:

  Toffel, Michael W., Trevor Fetter, John Masko, and Sarah Mehta. "JUUL and the Vaping Revolution." Harvard Business School Teaching Note 619-068, May 2019.  View Details

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• Case | HBS Case Collection | January 2019 (Revised May 2019)

  When Trolls Attack: Carbonite vs. Oasis Research

  Lauren H. Cohen, Umit G. Gurun, Scott Duke Kominers and Sarah Mehta

  This case, set in October 2017, follows Danielle Steer, general counsel for Carbonite, as she defends the company against claims of patent infringement. It provides a broad overview of the U.S. patent system and explores the impact that non-practicing entities (sometimes also called “patent trolls”) can have on companies.

  Keywords: Patent Infringement Litigation; Non-practicing Entities; Patent trolls; Innovation and Invention; Intellectual Property; Patents; Laws and Statutes; Lawsuits and Litigation; Legal Liability; Computer Industry; Technology Industry; Boston;

  Citation:

  Cohen, Lauren H., Umit G. Gurun, Scott Duke Kominers, and Sarah Mehta. "When Trolls Attack: Carbonite vs. Oasis Research." Harvard Business School Case 219-001, January 2019. (Revised May 2019.)  View Details

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• Case | HBS Case Collection | October 2018 (Revised April 2019)

  Arlan Hamilton and Backstage Capital

  Laura Huang and Sarah Mehta

  Frustrated by an inability to convince existing venture capital firms to invest in companies led by women, people of color, and LGBT founders, Arlan Hamilton started her own firm, Backstage Capital, in 2015. Hamilton understood the untapped potential of companies run by underrepresented founders, a group historically excluded from venture capital funding, and was eager to demonstrate the significant returns on investment in such companies. This case explores Hamilton’s nontraditional VC background and her mission to fund startups where at least one founder of the company identifies as a woman, person of color, or LGBT. Now, three years after its founding, Hamilton is considering launching both an accelerator and a fund that will invest exclusively in Black women.

  Keywords: black leadership; LGBTQ; women; people of color; Entrepreneurship; Mission and Purpose; Venture Capital; Corporate Social Responsibility and Impact; Identity; Personal Characteristics; Prejudice and Bias; Social Issues; Diversity; Gender; Race;

  Citation:

  Huang, Laura, and Sarah Mehta. "Arlan Hamilton and Backstage Capital." Harvard Business School Case 419-029, October 2018. (Revised April 2019.)  View Details

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