Publications
Publications
- January 2017 (Revised December 2020)
- HBS Case Collection
Fitbit
By: Regina E. Herzlinger, Christine Snively and Sarah Mehta
Abstract
In 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives.
Why did it lose its market position?
How will the proposed acquisition affect it and Google?
Why did it lose its market position?
How will the proposed acquisition affect it and Google?
Keywords
Wearable Sensors; Smart Watches In Health Care; Google Acquisition; Health Care And Treatment; Technology; Acquisition
Citation
Herzlinger, Regina E., Christine Snively, and Sarah Mehta. "Fitbit." Harvard Business School Case 317-007, January 2017. (Revised December 2020.)
About The Author
