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  • December 2016 (Revised December 2020)
  • Course Overview Note

Big Data in Marketing

By: John Deighton and Mike Horia Teodorescu
  • Format:Print
  • | Language:English
  • | Pages:25
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Keywords

Big Data; Analytics and Data Science; Marketing

Citation

Deighton, John, and Mike Horia Teodorescu. "Big Data in Marketing." Harvard Business School Course Overview Note 517-077, December 2016. (Revised December 2020.)
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About The Author

John A. Deighton

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Related Work

    • December 2016 (Revised December 2020)
    • Faculty Research

    Big Data in Marketing

    By: John Deighton and Mike Horia Teodorescu
Related Work
  • Big Data in Marketing By: John Deighton and Mike Horia Teodorescu
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