Publications
Publications

Big Data in Marketing

By: John Deighton and Mike Horia Teodorescu
  • Format:Print
  • | Language:English
  • | Pages:25
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Keywords

Big Data; Analytics and Data Science; Marketing

Citation

Deighton, John, and Mike Horia Teodorescu. "Big Data in Marketing." Harvard Business School Course Overview Note 517-077, December 2016. (Revised December 2020.)

About The Author

John A. Deighton

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