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• Case | HBS Case Collection | January 2020 (Revised April 2020)

  Rumo: Infrastructure for a Healthier Economy

  Forest L. Reinhardt, Mariana Cal, Ruth Costas and Natalie Kindred

  Brazilian logistics company Rumo operated 13,500 km in railway networks, port terminals, and inland transshipment terminals, connecting major Brazilian ports to the agriculture hubs of Mato Grosso and São Paulo state. Controlled by Cosan, Brazil's leading sugar and ethanol producer, Rumo had been through a turnaround over the last three years, including heavy investment in operational improvements and financial deleverage, taking cash flow generation from a negative $278 million in 2015 to positive $15.3 million in 2018. In 2019, as the company planned its new expansion cycle ($3.4 billion would be invested from 2019 to 2023), Rumo's executives had to find the best way to continue to capture the value created, while preserving its relations with customers and other stakeholders.

  Keywords: Agribusiness; Plant-Based Agribusiness; Customer Relationship Management; Growth and Development Strategy; Logistics; Rail Transportation; Value Creation; Rail Industry; Transportation Industry; Agriculture and Agribusiness Industry; Latin America; Brazil;

  Citation:

  Reinhardt, Forest L., Mariana Cal, Ruth Costas, and Natalie Kindred. "Rumo: Infrastructure for a Healthier Economy." Harvard Business School Case 720-008, January 2020. (Revised April 2020.)  View Details

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• Case | HBS Case Collection | April 2020

  Luvo (B)

  José B. Alvarez, Natalie Kindred, José B. Alvarez and Natalie Kindred

  This case, a follow on to HBS No. 517-049 "Luvo," provides a brief look at changes that have occurred at Luvo, now called Performance Kitchen, since the timing of the first case (mid-2016). Set in January 2020, “Luvo (B)” touches on developments such as the company's purchase of a small food retail chain and its "food-is-medicine" strategic positioning, which includes selling to health insurers and other firms in the health care industry.

  Keywords: Consumer Behavior; Health; Health Care and Treatment; Nutrition; Food; Strategy; Product Positioning; Product Marketing; Food and Beverage Industry; Agriculture and Agribusiness Industry; Consumer Products Industry; Retail Industry; United States; Canada;

  Citation:

  Alvarez, José B., and Natalie Kindred. "Luvo (B)." Harvard Business School Case 520-101, April 2020.  View Details

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• Case | HBS Case Collection | April 2020

  Luvo (B)

  José B. Alvarez, Natalie Kindred, José B. Alvarez and Natalie Kindred

  This case, a follow on to HBS No. 517-049 "Luvo," provides a brief look at changes that have occurred at Luvo, now called Performance Kitchen, since the timing of the first case (mid-2016). Set in January 2020, “Luvo (B)” touches on developments such as the company's purchase of a small food retail chain and its "food-is-medicine" strategic positioning, which includes selling to health insurers and other firms in the health care industry.

  Keywords: Consumer Behavior; Health; Health Care and Treatment; Nutrition; Food; Strategy; Product Positioning; Product Marketing; Food and Beverage Industry; Agriculture and Agribusiness Industry; Consumer Products Industry; Retail Industry; United States; Canada;

  Citation:

  Alvarez, José B., and Natalie Kindred. "Luvo (B)." Harvard Business School Case 520-101, April 2020.  View Details

  CiteView DetailsEducatorsPurchase

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