Muñoz Group Faces Brexit

Forest   Reinhardt; Annelena  Lobb

Case | HBS Case Collection | December 2016

Muñoz Group Faces Brexit

Abstract

In 2016, Muñoz Group, a multifaceted agribusiness company that developed, produced, packed, imported, and exported citrus, flowers, grapes, juice, and ice cream, faced an unexpected new challenge in the British public’s vote for the United Kingdom to exit the European Union. The outcome of the vote led to uncertainty around investment conditions, instability in the British pound, growth in anti-immigrant sentiment, and other changes. This created unusual business conditions for Muñoz Group’s CEO, Alvaro Muñoz, who had to decide how to adjust his strategy for the coming years, given that his company was headquartered in the United Kingdom—but did business all over the world.

Keywords: Agribusiness; Globalization; Intellectual Property; Government and Politics; Agriculture and Agribusiness Industry; Europe;

Language: English

Format: Print

25 pages

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Citation:

Reinhardt, Forest, and Annelena Lobb. "Muñoz Group Faces Brexit." Harvard Business School Case 717-006, December 2016.

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Muñoz Group Faces Brexit

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