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  • August 2017
  • Article
  • Quarterly Journal of Economics

Catering to Investors Through Security Design: Headline Rate and Complexity

By: Claire Célérier and Boris Vallée
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Abstract

This paper investigates the rationale for issuing complex securities to retail investors. We focus on a large market of investment products targeted exclusively at households: retail-structured products in Europe. We hypothesize that banks strategically use product complexity to cater to yield-seeking households by making product returns more salient and shrouding risk. We find four empirical results consistent with this view. First, we show that structured products with complex payoff formulas offer higher headline rates, and that they more frequently expose investors to a complete loss of their investment. We then document that banks are more inclined to issue high-headline-rate and more complex products in low-rate environments. Finally, we find that high-headline-rate and more complex products are more profitable for banks, and that their ex post performance is lower.

Keywords

Financial Complexity; Catering; Shrouding; Reaching For Yield; Investment

Citation

Célérier, Claire, and Boris Vallée. "Catering to Investors Through Security Design: Headline Rate and Complexity." Quarterly Journal of Economics 132, no. 3 (August 2017): 1469–1508.
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About The Author

Boris Vallee

Finance
→More Publications

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More from the Authors
  • The Big Blue (B): Evolution By: Boris Vallee and Sean Bracken
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  • Can Finance Save the World? Measurement and Effects of Coal Divestment Policies by Banks By: Daniel Green and Boris Vallée
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