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  • November 2017 (Revised July 2019)
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Project Moab at Hulu

By: C. Fritz Foley and James Weber
  • Format:Print
  • | Language:English
  • | Pages:17
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Abstract

In 2015, Elaine Paul, CFO of Hulu, and the rest of the senior leadership team, must decide if they should offer a new, advertisement-free subscription service. At the time Hulu distributed a wide variety of content including in season current programing and earned significant revenues from advertising. This choice had strategic implications and required formulating a view on how the video-on-demand industry would evolve. It also had value implications that can be analyzed in a subscriber-valuation model. The owners of Hulu, which included Disney and Fox, would ultimately need to approve whatever decision was made.

Keywords

Video On Demand; Subscriber Models; Media; Business Model; Decision Choices and Conditions; Media and Broadcasting Industry; Entertainment and Recreation Industry; United States

Citation

Foley, C. Fritz, and James Weber. "Project Moab at Hulu." Harvard Business School Case 218-050, November 2017. (Revised July 2019.)
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About The Author

C. Fritz Foley

Finance
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Related Work

    • November 2017 (Revised July 2019)
    • Faculty Research

    Project Moab at Hulu

    By: C. Fritz Foley and James Weber
Related Work
  • Project Moab at Hulu By: C. Fritz Foley and James Weber
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