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• Case | HBS Case Collection | November 2017 (Revised July 2019)

  Project Moab at Hulu

  C. Fritz Foley and James Weber

  In 2015, Elaine Paul, CFO of Hulu, and the rest of the senior leadership team, must decide if they should offer a new, advertisement-free subscription service. At the time Hulu distributed a wide variety of content including in season current programing and earned significant revenues from advertising. This choice had strategic implications and required formulating a view on how the video-on-demand industry would evolve. It also had value implications that can be analyzed in a subscriber-valuation model. The owners of Hulu, which included Disney and Fox, would ultimately need to approve whatever decision was made.

  Keywords: Media and Broadcasting Industry; video on demand; subscriber models; Media; Business Model; Decision Choices and Conditions; Media and Broadcasting Industry; Entertainment and Recreation Industry; United States;

  Citation:

  Foley, C. Fritz, and James Weber. "Project Moab at Hulu." Harvard Business School Case 218-050, November 2017. (Revised July 2019.)  View Details

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• Teaching Note | HBS Case Collection | June 2019

  Formula E Championship Racing (A) and (B)

  Robert F. Higgins and James Weber

  Teaching Note for HBS No. 819-011 and 819-012.

  Citation:

  Higgins, Robert F., and James Weber. "Formula E Championship Racing (A) and (B)." Harvard Business School Teaching Note 819-101, June 2019.  View Details

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• Case | HBS Case Collection | December 2018 (Revised May 2019)

  Bord Bia: Strategically Growing Irish Exports

  Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney

  Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and horticulture industry. Bord Bia's CEO, Tara McCarthy, was shaping the government agency's new strategy amid a volatile socio-political environment (with Brexit and other cross-border trade issues) and in light of consumer trends in the macro food and drink industry.

  Keywords: Agribusiness; Trends; Disruption; Communication Strategy; Experience and Expertise; Talent and Talent Management; Public Sector; Trade; Education; Food; Geography; Geographic Location; Rural Scope; Corporate Governance; Government Administration; Information; Knowledge Dissemination; Marketing Channels; Brands and Branding; Marketing Communications; Marketing Strategy; Planning; Business and Government Relations; Environmental Sustainability; Public Opinion; Business Strategy; Diversification; Agriculture and Agribusiness Industry; Food and Beverage Industry; Public Administration Industry; Retail Industry; Republic of Ireland; United Kingdom; Europe;

  Citation:

  Alvarez, Jose B., Forest L. Reinhardt, and Emer Moloney. "Bord Bia: Strategically Growing Irish Exports." Harvard Business School Case 519-043, December 2018. (Revised May 2019.)  View Details

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