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• Case | HBS Case Collection | December 2017 (Revised April 2018)

  Area One Farms

  Forest Reinhardt, Jose B. Alvarez and Annelena Lobb

  In 2017, Joelle Faulkner, CEO of Area One Farms, a Canadian private-equity fund focused on investing in the best Canadian farms and helping them expand, considered the merits and disadvantages of expanding her business to the U.S. While the markets shared some similarities, Faulkner did not know the U.S. market as well as the Canadian one. Could her joint venture partnership model work as well in the U.S. as it had in her home country?

  Keywords: Expansion; Decision Choices and Conditions; Private Equity; Canada; United States;

  Citation:

  Reinhardt, Forest, Jose B. Alvarez, and Annelena Lobb. "Area One Farms." Harvard Business School Case 518-069, December 2017. (Revised April 2018.)  View Details

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• Case | HBS Case Collection | December 2017 (Revised March 2018)

  Kellogg Company/eighteen94 capital

  David Bell, Damien McLoughlin and Natalie Kindred

  With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded packaged cereal and a leader in branded convenience foods. Founded in 1906 and based in Michigan, the company had a proud history of product and marketing innovation starting with its first product, Kellogg’s Toasted Corn Flakes, which created the cold cereal category. In recent years, however, Kellogg’s revenue had declined due to a number of factors, including changing consumer tastes, increased competition, and evolving advertising trends and sales channels. Seeing innovation as a key to future success, in 2016 the company established eighteen94 capital, its corporate venture capital arm, which had announced investments in three startups as of late 2017. eighteen94 was conceived as a platform for giving Kellogg access to the kinds of skills, products, and ingredients that could help drive future growth. It was also a vehicle for changing mindsets and culture by reviving the entrepreneurial spirit that some felt had eroded within Kellogg. This case allows students to consider what sort of impact on internal culture and behavior Kellogg should expect from eighteen94 in its current form. Does eighteen94 have the potential to drive the kind of changes and benefits that Kellogg needs?

  Keywords: CPG; consumer packaged goods; cereal; Battle Creek; Michigan; breakfast; snack; food; Agribusiness; change management; growth strategy; venture capital; Corporate Venture Capital; innovation; Startup; brand; Brand ＆ product management; advertising; Demand and Consumers; Innovation and Invention; Venture Capital; Food; Brands and Branding; Marketing; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consumer Products Industry; United States; Michigan; North America;

  Citation:

  Bell, David, Damien McLoughlin, and Natalie Kindred. "Kellogg Company/eighteen94 capital." Harvard Business School Case 518-061, December 2017. (Revised March 2018.)  View Details

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• Teaching Plan | HBS Case Collection | January 2018

  AEEC: Becoming an Innovation Catalyst

  Lynda M. Applegate, James Weber and Sarah Mehta

  Teaching Plan for HBS No. 317-011.

  Citation:

  Applegate, Lynda M., James Weber, and Sarah Mehta. "AEEC: Becoming an Innovation Catalyst." Harvard Business School Teaching Plan 318-107, January 2018.  View Details

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