Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • November 2016
  • Case
  • HBS Case Collection

Bayern Munich in China

By: Karim Lakhani, Sascha L. Schmidt, Michael Norris and Kerry Herman
  • Format:Print
  • | Language:English
  • | Pages:20
ShareBar

Abstract

In 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fan base?

Keywords

Football; Soccer; Bundesliga; Digital Technology; Market Entry; Sports; Global Strategy; Market Entry and Exit; Online Technology; Sports Industry; Germany; China

Citation

Lakhani, Karim, Sascha L. Schmidt, Michael Norris, and Kerry Herman. "Bayern Munich in China." Harvard Business School Case 617-025, November 2016.
  • Educators
  • Purchase

About The Author

Karim R. Lakhani

Technology and Operations Management
→More Publications

Related Work

    • December 2018
    • Faculty Research

    Bayern Munich in China

    By: Karim Lakhani and Sascha L. Schmidt
Related Work
  • Bayern Munich in China By: Karim Lakhani and Sascha L. Schmidt
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College