Publications
Publications
- October 2016 (Revised January 2020)
- HBS Case Collection
All Traffic Solutions
By: Rajiv Lal and Scott F. Johnson
Abstract
All Traffic Solutions traditionally sold traffic signs that collected vehicle data to cities. In recent years, the firm connected their signs to the internet and began selling software that enabled cities to operate their signs remotely and collect data in a more efficient manner. Revenues from software represented a growing part of the organization's overall business. An important part of All Traffic Solutions' strategy involved a new software platform that would power the equipment of other traffic hardware manufacturers. In 2016, the company received a new round of funding. All Traffic Solutions had to decide what to do with its existing hardware sign business. Should they pursue a different type of customer?
Keywords
IoT; Internet Of Things; Smart Connected Products; All Traffic Solutions; Traffic; Internet and the Web; Information Technology; Digital Platforms; Information Infrastructure; Applications and Software; Transportation; Mobile and Wireless Technology; Manufacturing Industry; Technology Industry; Information Technology Industry; United States
Citation
Lal, Rajiv, and Scott F. Johnson. "All Traffic Solutions." Harvard Business School Case 517-011, October 2016. (Revised January 2020.)