Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • November 2016 (Revised November 2016)
  • Case
  • HBS Case Collection

Mark43

By: Thomas Eisenmann, Mitch Weiss and Halah AlQahtani
  • Format:Print
  • | Language:English
  • | Pages:21
ShareBar

Abstract

The founders of Mark43, an early-stage startup that provides software for law enforcement agencies, must decide whether to bid on a request for proposals (RFP) from the Los Angeles Police Department (LAPD). On the one hand, LAPD would be a second large and influential customer for a startup that has just successfully deployed software for its first customer, the Washington DC Metropolitan Police Department. On the other hand, pursuing the LAPD RFP could consume most of Mark43’s engineering resources for the coming year, pushing other business development opportunities off their roadmap, in particular, plans to target small and medium-sized police departments.

Keywords

Start-up; Software Applications; Government Markets; Rapid Growth Stage; Public Entrepreneurship; Entrepreneurship; Public Sector; Business Startups; Applications and Software; Growth and Development Strategy; United States; New York (city, NY)

Citation

Eisenmann, Thomas, Mitch Weiss, and Halah AlQahtani. "Mark43." Harvard Business School Case 817-016, November 2016. (Revised November 2016.)
  • Educators
  • Purchase

About The Authors

Thomas R. Eisenmann

Entrepreneurial Management
→More Publications

Mitchell B. Weiss

Entrepreneurial Management
→More Publications

Related Work

    • June 2018 (Revised July 2018)
    • Faculty Research

    Mark43

    By: Thomas Eisenmann, Mitchell Weiss and Matt Higgins
    • November 2016 (Revised November 2016)
    • Faculty Research

    Mark43

    By: Thomas Eisenmann, Mitch Weiss and Halah AlQahtani
Related Work
  • Mark43 By: Thomas Eisenmann, Mitchell Weiss and Matt Higgins
  • Mark43 By: Thomas Eisenmann, Mitch Weiss and Halah AlQahtani
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.