Mark43

Thomas  Eisenmann; Mitch  Weiss; Halah  AlQahtani

Case | HBS Case Collection | November 2016 (Revised November 2016)

Mark43

by Thomas Eisenmann, Mitch Weiss and Halah AlQahtani

Abstract

The founders of Mark43, an early-stage startup that provides software for law enforcement agencies, must decide whether to bid on a request for proposals (RFP) from the Los Angeles Police Department (LAPD). On the one hand, LAPD would be a second large and influential customer for a startup that has just successfully deployed software for its first customer, the Washington DC Metropolitan Police Department. On the other hand, pursuing the LAPD RFP could consume most of Mark43’s engineering resources for the coming year, pushing other business development opportunities off their roadmap, in particular, plans to target small and medium-sized police departments.

Keywords: entrepreneurship; start-up; software applications; government markets; rapid growth stage; public entrepreneurship; Entrepreneurship; Business Startups; Software; United States; New York (city, NY);

Language: English

Format: Print

21 pages

Educators Purchase

Citation:

Eisenmann, Thomas, Mitch Weiss, and Halah AlQahtani. "Mark43." Harvard Business School Case 817-016, November 2016. (Revised November 2016.)

Nimit Sawhney scrolled through the tweet stream on his phone, unsure of what to make of it on August 6, 2018 or how to respond. Voatz, the Boston-based startup he co-founded and led, provided a mobile-voting platform. In March of 2018, had successfully piloted the new technology to enable U.S. servicemembers stationed abroad to vote securely in West Virginia’s primary election. Two West Virginia counties had participated in the first test. Thirteen people voted from their mobile phones, a much more convenient alternative than the other options available to service members abroad. The very first West Virginia voter to use the app called it “slick.” Two dozen West Virginia counties were preparing to make mobile-voting via Voatz an option for their citizens living abroad in the general elections slated for November. But the August tweets threw this plan into question. Kevin Beaumont tweeting as @GossiTheDog retweeted a CNN article about Voatz and the upcoming November election with his own commentary: “This is going to backfire.” He accused Voatz of operating with out-of-date security for remote logins. It would get worse from there. And Sawhney’s task was to figure out how to make it better.

Case | HBS Case Collection | November 2018 (Revised June 2019)

ofo

Mitchell Weiss

Dai Wei and his co-founders grew Beijing-based ofo from a school-based startup to a bike-share behemoth in a matter of months, topped an all-out market-share battle fueled with almost $1 billion in venture capital, provided 2 billion bicycle rides, soaked up the majority of the bike manufacturing capacity in all of China, and then, in July of 2017, hit pause. The proximate reason for halting their purchase of new bicycles was a supply imbalance: ofo had many more bikes on their way than they did the smart-locks that allowed their customers to unlock them with their cell-phones. But the breather would also give ofo’s leaders a chance to re-assess their plans for the rest of the year. For how long, to what end, and at what cost, to wage their market-share battle with main rival, Mobike? How aggressively to pursue their international expansion and what adjustments, if any, to make from their model in dozens of Chinese cities? And what to do about the concerns from government officials that ofo’s dockless bikes and those of dozens of competitors were creating hazards on city streets? Wei and four schoolmates at Peking University had launched ofo on their campus with 1000 bikes in fall 2015. Since then, they had deployed 6.5 million. The question now was how many more?

Keywords: ofo; bikeshare; Scale; platforms; government as a platform; platform mechanics; Dai Wei; dockless bikes; Mobike; bike-share; online-to-offline; mobility; Market Platforms; One-Sided Platforms; Infrastructure; Transportation; Bicycle Transportation; Growth and Development Strategy; Bicycle Industry; China; Beijing;