Publications
Publications
  • November 2016 (Revised April 2017)
  • Case
  • HBS Case Collection

Basecamp: Pricing

By: Frank Cespedes and Robb Fitzsimmons
  • Format:Print
  • | Language:English
  • | Pages:21
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Abstract

A data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture’s latest version of its project management software product.

Keywords

Pricing; Entrepreneurial Management; Data Analysis; Marketing; Customer Acquisition; Customer Retention; Value Proposition; Sales Management; Product Management; Market Research; Life Time Value; Testing; Entrepreneurship; Analytics and Data Science; Customers; Value; Sales; Product Marketing; United States

Citation

Cespedes, Frank, and Robb Fitzsimmons. "Basecamp: Pricing." Harvard Business School Case 817-067, November 2016. (Revised April 2017.)

About The Author

Frank V. Cespedes

Entrepreneurial Management
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