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• Case | HBS Case Collection | April 2018

  Ferrari

  Stefan Thomke, Elena Corsi and Ashok Nimgade

  Ferrari is among the world’s most powerful brands, but how the company operates has remained mysterious. The case reveals the inner workings of the company—the Ferrari Way—from the way it designs, produces, and markets its cars, to how its leadership team is driving future growth. Central to Ferrari’s strategy is its response to disruptive changes in the automotive industry and their impact on the company’s products and brand.

  Keywords: Business Strategy; Growth; innovation; technology adoption; Product Design; Business Strategy; Technological Innovation; Operations; Management; Growth and Development; Auto Industry;

  Citation:

  Thomke, Stefan, Elena Corsi, and Ashok Nimgade. "Ferrari." Harvard Business School Case 618-047, April 2018.  View Details

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• Case | HBS Case Collection | October 2017 (Revised January 2018)

  Bitfury: Blockchain for Government

  Mitchell Weiss and Elena Corsi

  In the Republic of Georgia, legend had it their land was a precious gift from God he had intended to keep for his mother. But over time, the land had been under intermittent threat from without and within. In 2017, the Bitfury Group, which Valery Vavilov had co-founded, had helped publish 300,000 Georgian land titles onto the blockchain, making them immutable and, many believed, unhackable. What came next, Vavilov’s team envisioned, were smart purchase and sale contracts via the blockchain; and from there, a full suite of property-related services and, eventually, blockchain as the foundation for a transformation in government services. Vavilov, who had co-founded Bitfury and expanded it substantially from its bitcoin mining roots, felt a blockchain-driven makeover of this sort would take place not just in Georgia's government but also around the world. It was not a matter of "if?" anymore; although that still left the question of "when?"

  Keywords: Blockchain; Bitcoin; cryptocurrency; public entrepreneurship; public innovation; government innovation; property rights; property registry; entrepreneurship; Georgia; Tbilisi; technology strategy; distributed networks; Entrepreneurship; Innovation and Invention; Technology Adoption; Business and Government Relations; Technology Industry; Real Estate Industry; Public Administration Industry; Georgia (nation, Asia);

  Citation:

  Weiss, Mitchell, and Elena Corsi. "Bitfury: Blockchain for Government." Harvard Business School Case 818-031, October 2017. (Revised January 2018.)  View Details

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• Case | HBS Case Collection | January 2018

  Ørsted Goes Global

  Joseph L. Bower and Elena Corsi

  The European leader in offshore wind, the Danish Ørsted is building a global position and entering markets where offshore wind is nascent. The case examines the transformations in strategy leading to Ørsted’s success and the challenges of adopting that strategy in order to enter the U.S. market.

  Keywords: Off-shore wind; managing global expansion; Business Strategy; Renewable Energy; Expansion; Global Range; Market Entry and Exit;

  Citation:

  Bower, Joseph L., and Elena Corsi. "Ørsted Goes Global." Harvard Business School Case 918-404, January 2018.  View Details

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