Editorial
Harvard Business Review (website)

The Type of Purpose That Makes Companies More Profitable

By: George Serafeim and Claudine Gartenberg

Format:Electronic

Keywords

Corporate Purpose; Middle Management; Vision; Culture; Mission and Purpose; Organizational Culture; Profit

Citation

Serafeim, George, and Claudine Gartenberg. "The Type of Purpose That Makes Companies More Profitable." Harvard Business Review (website) (October 21, 2016).

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About The Author

George Serafeim

Accounting and Management

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