Publications
Publications
- October 2016 (Revised March 2017)
- HBS Case Collection
uberPOOL
By: Marco Iansiti, Michael W. Toffel and Amram Migdal
Abstract
This case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.
Keywords
Uber; uberPOOL; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Technological Innovation; Technology Platform; Transportation; Transportation Networks; Information Technology Industry; Technology Industry; Transportation Industry
Citation
Iansiti, Marco, Michael W. Toffel, and Amram Migdal. "uberPOOL." Harvard Business School Case 617-009, October 2016. (Revised March 2017.)
About The Authors
