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Publications
  • October 2016 (Revised March 2017)
  • Case
  • HBS Case Collection

uberPOOL

By: Marco Iansiti, Michael W. Toffel and Amram Migdal
  • Format:Print
  • | Language:English
  • | Pages:4
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Abstract

This case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.

Keywords

Uber; uberPOOL; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Technological Innovation; Digital Platforms; Transportation; Transportation Networks; Information Technology Industry; Technology Industry; Transportation Industry

Citation

Iansiti, Marco, Michael W. Toffel, and Amram Migdal. "uberPOOL." Harvard Business School Case 617-009, October 2016. (Revised March 2017.)

About The Authors

Marco Iansiti

Technology and Operations Management
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Michael W. Toffel

Technology and Operations Management
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