Triangulate: Stay, Pivot or Exit?

Thomas  Eisenmann; Shikhar  Ghosh; Christopher  Payton

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Case | HBS Case Collection | October 2016

Triangulate: Stay, Pivot or Exit?

by Thomas Eisenmann, Shikhar Ghosh and Christopher Payton

Language: English

Format: Print

29 pages

Educators Purchase

Citation:

Eisenmann, Thomas, Shikhar Ghosh, and Christopher Payton. "Triangulate: Stay, Pivot or Exit?" Harvard Business School Case 817-059, October 2016.

About the Authors

Thomas R. Eisenmann

Howard H. Stevenson Professor of Business Administration

Entrepreneurial Management

View Profile »
View Publications »

Shikhar Ghosh

Professor of Management Practice

Entrepreneurial Management

View Profile »
View Publications »

More from these Authors

Case | HBS Case Collection | August 2019

Rand Fishkin at Moz (B)

Thomas R. Eisenmann

In 2016, senior management at Moz, a venture capital-backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had originally focused only on search engine optimization (SEO) software. Aiming to accelerate growth, over the past three years the startup had launched products targeted at content marketers, social media marketers, and small local businesses. Adoption of these new products had been disappointing, and the resource drain and distraction of launching them had reduced the growth of Moz's core SEO product. Management was wrestling with whether to either: 1) shut down or sell the new products; or 2) double down on the new products, funding further investment in them by selling the core SEO business or milking it as a "cash cow."

Keywords: entrepreneurship; failure; Startups; scaling; diversification; Entrepreneurship; Failure; Diversification; Growth Management;

Citation:
Eisenmann, Thomas R. "Rand Fishkin at Moz (B)." Harvard Business School Case 820-003, August 2019. View Details

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Case | HBS Case Collection | August 2019

Rand Fishkin at Moz (C)

Thomas R. Eisenmann

In 2016, senior management at Moz, a venture capital-backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had originally focused only on search engine optimization (SEO) software. Aiming to accelerate growth, over the past three years the startup had launched products targeted at content marketers, social media marketers, and small local businesses. Adoption of these new products had been disappointing, and the resource drain and distraction of launching them had reduced the growth of Moz's core SEO product. Management was wrestling with whether to either: 1) shut down or sell the new products; or 2) double down on the new products, funding further investment in them by selling the core SEO business or milking it as a "cash cow."

Keywords: entrepreneurship; failure; Startups; scaling; diversification; Entrepreneurship; Failure; Diversification; Growth Management;

Citation:
Eisenmann, Thomas R. "Rand Fishkin at Moz (C)." Harvard Business School Case 820-004, August 2019. View Details

Cite View Details Educators Related
Case | HBS Case Collection | August 2019

Rand Fishkin at Moz (A)

Thomas R. Eisenmann

In 2016, senior management at Moz, a venture capital-backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had originally focused only on search engine optimization (SEO) software. Aiming to accelerate growth, over the past three years the startup had launched products targeted at content marketers, social media marketers, and small local businesses. Adoption of these new products had been disappointing, and the resource drain and distraction of launching them had reduced the growth of Moz's core SEO product. Management was wrestling with whether to either: 1) shut down or sell the new products; or 2) double down on the new products, funding further investment in them by selling the core SEO business or milking it as a "cash cow."

Keywords: Startups; scaling; Entrepreneurship; Failure; Business Startups; Diversification; Growth Management; Technology Industry;

Citation:
Eisenmann, Thomas R. "Rand Fishkin at Moz (A)." Harvard Business School Case 820-002, August 2019. View Details

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Triangulate: Stay, Pivot or Exit?

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