Publications
Publications
- October 2016
- HBS Case Collection
U.S. Presidential Campaign 2016: Marketing Communication Strategy
By: Robert J. Dolan
Abstract
On October 18, 2016, Democratic nominee Hillary Clinton and Republican nominee Donald Trump began the last three weeks of the 2016 presidential campaign by preparing for the next day's third and final presidential debate. Tuesday, November 8 was Election Day, but in some states, some voters had already cast ballots in "early voting" procedures.
Keywords
Election Outcomes; Voting Behavior; Voting; Marketing Communications; Political Elections; United States
Citation
Dolan, Robert J. "U.S. Presidential Campaign 2016: Marketing Communication Strategy." Harvard Business School Case 517-057, October 2016.
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