Publications
Publications
- February 2017
- HBS Case Collection
Valerie Daniels-Carter: High Growth Entrepreneurship via Franchising
By: Steven Rogers and Alyssa Haywoode
Abstract
This case looks at entrepreneurship via franchising through the leadership of an African-American entrepreneur who owns almost 150 stores including Burger King, Pizza Huts, and Auntie Anne’s Pretzels. Her company is the largest female-owned franchise business in the country. The challenge that Valerie faces is how to grow. Should she continue growth as a franchisee or change her business model and become a franchisor? In addition to addressing the issue of growth, this case is an introduction to the topic of franchising and looks at the history of franchising, franchise options, and how to do a financial analysis of franchise opportunities.
Keywords
Giving And Philanthropy; Weather And Climate Change; Franchise Ownership; Family Business; Experience and Expertise; Decisions; Borrowing and Debt; Food; Philanthropy and Charitable Giving; Business History; Climate Change; Motivation and Incentives; Food and Beverage Industry
Citation
Rogers, Steven, and Alyssa Haywoode. "Valerie Daniels-Carter: High Growth Entrepreneurship via Franchising." Harvard Business School Case 317-030, February 2017.