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  • October 2016 (Revised November 2016)
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Innovating Beyond Ochsner

By: Richard G. Hamermesh and Olivia Hull
  • Format:Print
  • | Language:English
  • | Pages:11
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Abstract

The Ochsner Health System has developed a proprietary software tool designed to treat hypertension. Built into the system’s electronic medical records, the Hypertension Digital Medicine program allows patients to record their blood pressure at home and share readings with their medical providers in real time. A year and a half after launching the program, the health system’s internal startup, innovationOchsner, has gathered promising clinical results and validation from the medical community. The case explores the challenges Ochsner faces in scaling and disseminating the program to other healthcare providers.

Keywords

Electronic Medical Records; Telemedicine; Hypertension; High Blood Pressure; Chronic Disease; Entrepreneurship; Health Disorders; Business Model; Business Startups; Innovation and Invention; Growth Management; Marketing Strategy; Product Launch; Product Positioning; Science-Based Business; Business Strategy; Health Industry; Technology Industry; New Orleans; Louisiana

Citation

Hamermesh, Richard G., and Olivia Hull. "Innovating Beyond Ochsner." Harvard Business School Case 817-028, October 2016. (Revised November 2016.)
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About The Author

Richard G. Hamermesh

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Related Work

    • October 2016 (Revised November 2016)
    • Faculty Research

    Innovating Beyond Ochsner

    By: Richard G. Hamermesh and Olivia Hull
Related Work
  • Innovating Beyond Ochsner By: Richard G. Hamermesh and Olivia Hull
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