Skip to Main Content
HBS Home
About
Academic Programs
Alumni
Faculty & Research
Baker Library
Giving
Harvard Business Review
Initiatives
News
Recruit
Map / Directions
Faculty & Research
Faculty
Research
Featured Topics
Academic Units
…
→
Harvard Business School
→
Faculty & Research
→
Publications
Publications
November 2016
Case
HBS Case Collection
Big Ass Solutions Ventures into Connected Products
By:
Rajiv Lal
and Shalene Gupta
Format:
Print
|
Language:
English
|
Pages:
24
ShareBar
Citation
Lal, Rajiv, and Shalene Gupta. "Big Ass Solutions Ventures into Connected Products." Harvard Business School Case 517-012, November 2016.
Educators
About The Author
Rajiv Lal
Marketing
→
More Publications
More from the Authors
January 2024
Faculty Research
Sprouts Farmers Market
By:
Rajiv Lal
,
Forest L. Reinhardt
and Natalie Kindred
September 2023 (Revised December 2023)
Faculty Research
Twiddy & Company: Trust in a Chaotic Environment
By:
Sandra J. Sucher
, Shalene Gupta and Tom Quinn
June 2023 (Revised September 2023)
Faculty Research
Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)
By:
Sunil Gupta
,
Rajiv Lal
and Celine Chammas
More from the Authors
Sprouts Farmers Market
By: Rajiv Lal, Forest L. Reinhardt and Natalie Kindred
Twiddy & Company: Trust in a Chaotic Environment
By: Sandra J. Sucher, Shalene Gupta and Tom Quinn
Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)
By: Sunil Gupta, Rajiv Lal and Celine Chammas
