Publications
Publications
- July 20, 2016
- Harvard Business Review (website)
To Increase Sales, Get Customers to Commit a Little at a Time
By: Frank V. Cespedes and David Hoffeld
Abstract
This article discusses what behavioral research does and does not tell us about factors that aid the "closing" of a sales call.
Keywords
Citation
Cespedes, Frank V., and David Hoffeld. "To Increase Sales, Get Customers to Commit a Little at a Time." Harvard Business Review (website) (July 20, 2016).
About The Author
