Publications
Publications
  • September–October 2016
  • Article
  • European Business Review

What Senior Executives Should Know About Sales

By: Frank V. Cespedes
  • Format:Print
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Abstract

Business is more complex, data more abundant, and more specialists are needed to stay up-to-date with functional best practices. As a senior executive, you can worry all you want about disruption, but you need a salesforce aligned with strategy to do something about it. This article discusses how investments in sales affect core levers of enterprise value creation (and destruction).

Keywords

Salesforce Management; Management Teams

Citation

Cespedes, Frank V. "What Senior Executives Should Know About Sales." European Business Review (September–October 2016): 10–13.

About The Author

Frank V. Cespedes

Entrepreneurial Management
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