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Longchamp

By: Jill Avery
  • Format:Print
  • | Language:English
  • | Pages:26
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Abstract

Teaching Note for HBS No. 316-086.

Keywords

Brand Positioning; Luxury Brand; Luxury; Retailing; Product Strategy; Marketing; Brands and Branding; Marketing Strategy; Apparel and Accessories Industry; Retail Industry; France; Europe

Citation

Avery, Jill. "Longchamp." Harvard Business School Teaching Note 517-046, October 2016.

About The Author

Jill J. Avery

Marketing
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