Publications
Publications
- September 2017 (Revised January 2018)
- HBS Case Collection
Innovation at Parker Hotels
By: Srikant M. Datar and Caitlin Bowler
Abstract
In this case students explore challenges changing demographics and preference pose to global hotel brands. Students then use human-centered design tools to generate concepts hoteliers might embrace to win over Millennials who tend to seek out local over global options.
Keywords
Innovation; Innovation and Invention; Problems and Challenges; Demographics; Strategy; Accommodations Industry
Citation
Datar, Srikant M., and Caitlin Bowler. "Innovation at Parker Hotels." Harvard Business School Case 118-019, September 2017. (Revised January 2018.)