Publications
Publications
- 2016
The High Risk of High-Fit Extensions: Why Exclusive Brands Need to Explore Beyond the Core
By: Silvia Bellezza and Anat Keinan
Citation
Bellezza, Silvia, and Anat Keinan. "The High Risk of High-Fit Extensions: Why Exclusive Brands Need to Explore Beyond the Core." White Paper, October 2016.