Publications
Publications
- October 2016 (Revised November 2018)
- HBS Case Collection
Indigo Agriculture
By: Marco Iansiti, Michael W. Toffel and Christine Snively
Abstract
Indigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch its second product, winter wheat, the management team proposed to again accelerate the development timeline and introduce six new products in four countries within the next 12 months. The CEO and Director of Business Development met to discuss the feasibility of accelerating the timeline, potential bottlenecks in the product development process, resource management, and the potential need for a more formalized development process.
Keywords
Product Development; Agribusiness; Science-based Business; Operations; Management; Agriculture And Agribusiness Industry; Technology Industry
Citation
Iansiti, Marco, Michael W. Toffel, and Christine Snively. "Indigo Agriculture." Harvard Business School Case 617-020, October 2016. (Revised November 2018.)
About The Authors
