Indigo Agriculture video supplement
Citation:
Toffel, Michael W. "Indigo Agriculture video supplement." Harvard Business School Multimedia/Video Supplement 619-704, December 2018. View Details|
Case | HBS Case Collection | October 2016 (Revised November 2018) Indigo Agricultureby Marco Iansiti, Michael W. Toffel and Christine Snively |
Abstract
Indigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch its second product, winter wheat, the management team proposed to again accelerate the development timeline and introduce six new products in four countries within the next 12 months. The CEO and Director of Business Development met to discuss the feasibility of accelerating the timeline, potential bottlenecks in the product development process, resource management, and the potential need for a more formalized development process.
Keywords: Product Development; Agribusiness; Science-Based Business; Operations; Management; Agriculture and Agribusiness Industry; Technology Industry;
Citation:
Iansiti, Marco, Michael W. Toffel, and Christine Snively. "Indigo Agriculture." Harvard Business School Case 617-020, October 2016. (Revised November 2018.)
Related Work
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Supplement | HBS Case Collection | November 2018
Indigo Agriculture PowerPoint Supplement
Citation:
Toffel, Michael W. "Indigo Agriculture PowerPoint Supplement." Harvard Business School PowerPoint Supplement 619-034, November 2018. View Details -
Supplement | HBS Case Collection | May 2019
What Are Your Ambitions for Indigo Agriculture?
Citation:
Toffel, Michael W. "What Are Your Ambitions for Indigo Agriculture?" Harvard Business School Multimedia/Video Supplement 619-707, May 2019. View Details -
Supplement | HBS Case Collection | May 2019
How Do You Decide Which Products to Develop First?
Citation:
Toffel, Michael W. "How Do You Decide Which Products to Develop First?" Harvard Business School Multimedia/Video Supplement 619-708, May 2019. View Details -
Supplement | HBS Case Collection | May 2019
What Does Experimentation Look Like at a Farm That Buys Your Product?
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Toffel, Michael W. "What Does Experimentation Look Like at a Farm That Buys Your Product?" Harvard Business School Multimedia/Video Supplement 619-709, May 2019. View Details -
Supplement | HBS Case Collection | May 2019
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Toffel, Michael W. "How Do You Think About the Effort Required to Bring a Crop You've Deployed in One Country to Another Country...?" Harvard Business School Multimedia/Video Supplement 619-710, May 2019. View Details -
Supplement | HBS Case Collection | May 2019
How Do You Envision Protecting Your Company's Technological Lead?
Citation:
Toffel, Michael W. "How Do You Envision Protecting Your Company's Technological Lead?" Harvard Business School Multimedia/Video Supplement 619-711, May 2019. View Details -
Supplement | HBS Case Collection | May 2019
What Limits the Pace of Innovation at Indigo Agriculture?
Citation:
Toffel, Michael W. "What Limits the Pace of Innovation at Indigo Agriculture?" Harvard Business School Multimedia/Video Supplement 619-712, May 2019. View Details -
Supplement | HBS Case Collection | May 2019
What's Your Approach to Goal Setting?
Citation:
Toffel, Michael W. "Did You Decide to Proceed by Targeting Three or Six New Products?" Harvard Business School Multimedia/Video Supplement 619-714, May 2019. View Details -
Supplement | HBS Case Collection | May 2019
Did You Decide to Proceed by Targeting Three or Six New Products?
Citation:
Toffel, Michael W. "Did You Decide to Proceed by Targeting Three or Six New Products?" Harvard Business School Multimedia/Video Supplement 619-714, May 2019. View Details -
Supplement | HBS Case Collection | May 2019
How Well is Indigo Positioned with Respect to Climate Change?
Citation:
Toffel, Michael W. "How Well is Indigo Positioned with Respect to Climate Change?" Harvard Business School Multimedia/Video Supplement 619-715, May 2019. View Details -
Case | HBS Case Collection | October 2016 (Revised November 2018)
Marco Iansiti, Michael W. Toffel and Christine Snively
Indigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch its second product, winter wheat, the management team proposed to again accelerate the development timeline and introduce six new products in four countries within the next 12 months. The CEO and Director of Business Development met to discuss the feasibility of accelerating the timeline, potential bottlenecks in the product development process, resource management, and the potential need for a more formalized development process.Keywords: Product Development; Agribusiness; Science-Based Business; Operations; Management; Agriculture and Agribusiness Industry; Technology Industry;
Citation:
Iansiti, Marco, Michael W. Toffel, and Christine Snively. "Indigo Agriculture." Harvard Business School Case 617-020, October 2016. (Revised November 2018.) View Details
