Publications
Publications
- September 2016
- HBS Case Collection
Apple Pay
By: Shelle Santana and Sunil Gupta
Keywords
Marketing; Technology; Digital Services And Strategy; Product Launch; Launch; Mobile; Mobile Payments; Apple; Credit Cards; Finance; Payments; Smartphone; Apple Pay; Eddy Cue; Jennifer Bailey; Ios; Iphone; Marketing; Product; Mobile Technology; Product Launch; Finance; Credit Cards; Wireless Technology; United States; United Kingdom
Citation
Santana, Shelle, and Sunil Gupta. "Apple Pay." Harvard Business School Teaching Note 517-038, September 2016.