Publications
Publications

Apple Pay

By: Shelle Santana and Sunil Gupta
  • Format:Print
  • | Language:English
  • | Pages:19
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Keywords

Technology; Digital Services And Strategy; Launch; Mobile; Mobile Payments; Apple; Payments; Smartphone; Apple Pay; Eddy Cue; Jennifer Bailey; iOS; Iphone; Marketing; Product; Mobile and Wireless Technology; Product Launch; Finance; Credit Cards; United States; United Kingdom

Citation

Santana, Shelle, and Sunil Gupta. "Apple Pay." Harvard Business School Teaching Note 517-038, September 2016.

About The Authors

Shelle M. Santana

Marketing
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Sunil Gupta

Marketing
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