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  • September 2016
  • Teaching Note
  • HBS Case Collection

Apple Pay

By: Shelle Santana and Sunil Gupta
  • Format:Print
  • | Language:English
  • | Pages:19
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Keywords

Marketing; Technology; Digital Services And Strategy; Product Launch; Launch; Mobile; Mobile Payments; Apple; Credit Cards; Finance; Payments; Smartphone; Apple Pay; Eddy Cue; Jennifer Bailey; Ios; Iphone; Marketing; Product; Mobile Technology; Product Launch; Finance; Credit Cards; Wireless Technology; United States; United Kingdom

Citation

Santana, Shelle, and Sunil Gupta. "Apple Pay." Harvard Business School Teaching Note 517-038, September 2016.
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About The Authors

Shelle M. Santana

Marketing
→More Publications

Sunil Gupta

Marketing
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    • August 2020 (Revised January 2021)
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More from the Authors
  • Pattern Brands By: Sunil Gupta, Elie Ofek and Julia Kelley
  • Managing Churn to Maximize Profits By: Aurelie Lemmens and Sunil Gupta
  • Facelift at Olay (B) By: Sunil Gupta, Rajiv Lal and Olivia Hull
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