By August 2015, two-year-old mobile imaging software startup Lightricks had developed and released two best-selling paid mobile apps, grown to a team of 30, earned a revenue run rate of nearly $10 million, and achieved modest profitability. The bootstrapped company had explored raising funds, met with venture capital firms, and was presented with a term sheet. The cofounders believed the financing would allow them to scale up quicker, but they also worried about losing control of their company.
Keywords: technology; internet; Business Startup; mobile technology; hardware; Online Advertising; Mobile Technology; Business Startups; Online Advertising; Technology Industry; Israel;
Citation:
White, Robert, Jeffrey J. Bussgang, and Christine Snively. "Bootstrapping at Lightricks." Harvard Business School Case 817-051, October 2016. (Revised October 2017.) View Details
