Related Work

1. Teaching Note | HBS Case Collection | March 2017 (Revised May 2017)

   The Strategy Execution Series

   Robert Simons and Jennifer Packard

   This is the teaching note for the 15-module Strategy Execution series. New management tools and techniques are needed to implement strategy in the 21st century. Rapid innovation, entrepreneurial competitors, and increasingly demanding customers have radically altered competitive dynamics. While many experts have explored strategy design, little has been written on the execution of strategy. These modules do just that, using concepts and techniques that have been rigorously pre-tested in both the classroom and the boardroom. This series of 15 modules integrates the latest performance measurement and control techniques with the new realities of competition, strategy, and organization design. Anyone interested in running a business—either experienced managers or students—will benefit from understanding these new concepts and approaches to executing strategy. Each module is designed so that it can be used individually. Taken together, however, the modules form a complete course, building on each other to teach the implementation of strategy through performance management and control systems. Modules 1–4 set out the foundations for strategy implementation. Modules 5–10 provide quantitative tools for performance measurement and control. Modules 11–15 illustrate the use of these techniques by managers to achieve profit goals and strategies. Each module includes a list of case studies that can be used with the module to further illustrate concepts using current, real-life examples.

   Keywords: Management Control Systems; Implementing strategy; strategy execution; performance measurement; profit planning; organization design; profitable growth; management attention; organizational conflict; job design; Business Strategy; Management Systems; Entrepreneurship; Competition; Organizational Design; Performance Evaluation; Management Analysis, Tools, and Techniques;

   Citation:

   Simons, Robert, and Jennifer Packard. "The Strategy Execution Series." Harvard Business School Teaching Note 117-116, March 2017. (Revised May 2017.)  View Details

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2. Module Note | October 2016 (Revised February 2019)

   Strategy Execution Module 5: Building a Profit Plan

   Robert Simons

   This module reading describes how to build a profit plan to reflect the strategy of a business in economic terms. After introducing the profit wheel, cash wheel, and ROE wheel, the module illustrates how to use a profit plan to assess the viability of different strategies and evaluate whether sufficient resources will be available to implement the chosen strategy. The module examines in detail how to develop accurate estimates for sales, profit, cash flow, asset turnover, investment in new assets, and return on equity. The discussion then turns to how to gather and analyze data and the effects of sensitivity analysis on predictions. The module concludes by illustrating the critical role of a profit plan in setting goals, communicating expectations to the investment community, and evaluating the performance of individual managers and businesses. While this module is designed to be used alone, it is part of the Strategy Execution series. Taken together, the series forms a complete course that teaches the latest techniques for using performance measurement and control systems to implement strategy. Modules 1 - 4 set out the foundations for strategy implementation. Modules 5 - 10 teach quantitative tools for performance measurement and control. Modules 11 - 15 illustrate the use of these techniques by managers to achieve profit goals and strategies.

   Keywords: Management Control Systems; Implementing strategy; Execution; profit planning; cash flow analysis; Asset utilization; return on equity; Business planning; Testing strategy; Analyzing strategic alternative; Strategy; Asset Management; Cash Flow; Investment Return; Management Systems; Profit;

   Citation:

   Simons, Robert. "Strategy Execution Module 5: Building a Profit Plan." Harvard Business School Module Note 117-105, October 2016. (Revised February 2019.)  View Details

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