Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • September 2016 (Revised February 2017)
  • Case
  • HBS Case Collection

MyTime

By: Juliane Begenau and Robin Greenwood
  • Format:Print
  • | Language:English
  • | Pages:16
ShareBar

Abstract

Ethan Anderson, the CEO of San Francisco–based e-commerce company MyTime, must decide on the company's growth strategy. MyTime’s first product was a website and mobile app that offered consumers a convenient way to book appointments with local merchants throughout the United States. Student must assess the company's growth strategy and develop a model to value a prospective customer to the company's website.

Keywords

Customer Valuation; Discounted Cash Flow; Software; Valuation Methodologies; Subscriber Models; Financial Management; Corporate Finance; Growth and Development Strategy; Valuation; Applications and Software; Information Technology Industry; North and Central America

Citation

Begenau, Juliane, and Robin Greenwood. "MyTime." Harvard Business School Case 217-026, September 2016. (Revised February 2017.)
  • Educators
  • Purchase

About The Author

Robin Greenwood

Finance
→More Publications

Related Work

    • September 2016
    • Faculty Research

    MyTime

    By: Juliane Begenau and Robin Greenwood
    • September 2016 (Revised February 2017)
    • Faculty Research

    MyTime

    By: Juliane Begenau and Robin Greenwood
Related Work
  • MyTime By: Juliane Begenau and Robin Greenwood
  • MyTime By: Juliane Begenau and Robin Greenwood
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.