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  • September 2016 (Revised February 2017)
  • Case
  • HBS Case Collection

MyTime

By: Juliane Begenau and Robin Greenwood
  • Format:Print
  • | Language:English
  • | Pages:16
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Abstract

Ethan Anderson, the CEO of San Francisco–based e-commerce company MyTime, must decide on the company's growth strategy. MyTime’s first product was a website and mobile app that offered consumers a convenient way to book appointments with local merchants throughout the United States. Student must assess the company's growth strategy and develop a model to value a prospective customer to the company's website.

Keywords

Customer Valuation; Discounted Cash Flow; Software; Valuation Methodologies; Subscriber Models; Financial Management; Corporate Finance; Growth and Development Strategy; Valuation; Applications and Software; Information Technology Industry; North and Central America

Citation

Begenau, Juliane, and Robin Greenwood. "MyTime." Harvard Business School Case 217-026, September 2016. (Revised February 2017.)

About The Author

Robin Greenwood

Finance
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