Article
Harvard Business Review

Competing with a Goliath

Format:Print

Abstract

A Peruvian apparel company struggles to position itself against a global brand.

Keywords

Brand Management; Brand Positioning; Competitive Positioning; Marketing; Brands and Branding; Marketing Strategy; Apparel and Accessories Industry; Peru; Latin America; South America

Citation

Avery, Jill. "Competing with a Goliath." Harvard Business Review 94, no. 10 (October 2016): 117–121.

About The Author

Jill J. Avery

Marketing

More Publications