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Competing with a Goliath

By: Jill Avery
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Abstract

A Peruvian apparel company struggles to position itself against a global brand.

Keywords

Brands And Branding; Brand Management; Brand Positioning; Competitive Positioning; Marketing; Marketing Strategy; Marketing; Brands And Branding; Marketing Strategy; Apparel And Accessories Industry; Peru; Latin America; South America

Citation

Avery, Jill. "Competing with a Goliath." Harvard Business Review 94, no. 10 (October 2016): 117–121.

About The Author

Jill J. Avery

Marketing
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