Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • Article
  • Management Science

If You're Going to Do Wrong, at Least Do It Right: Considering Two Moral Dilemmas at the Same Time Promotes Moral Consistency

By: Netta Barak-Corren, Chia-Jung Tsay, Fiery Cushman and Max Bazerman
  • Format:Print
ShareBar

Abstract

We study how people reconcile conflicting moral intuitions by juxtaposing two versions of classic moral problems: the trolley problem and the footbridge problem. When viewed separately, most people favor action in the former and disapprove of action in the latter, despite identical consequences. The difference is often explained in terms of the intention principle—whether the consequences are intended or incidental. Our results suggest that when the two problems are considered together, a different judgment emerges: participants reject the intention principle and embrace either the principle of utilitarianism, which favors action in both problems, or the action principle, which rejects action in both problems. In subsequent studies, we find that when required to choose between two harmful actions, people prefer the action that saves more lives, despite its being more aversive. Our findings shed light on the formation of moral judgment under normative conflict, the conditions for preference reversal, and the potential polarization of moral judgment under joint evaluation. Organizational implications are discussed.

Keywords

Moral Sensibility; Judgments; Problems and Challenges; Conflict and Resolution

Citation

Barak-Corren, Netta, Chia-Jung Tsay, Fiery Cushman, and Max Bazerman. "If You're Going to Do Wrong, at Least Do It Right: Considering Two Moral Dilemmas at the Same Time Promotes Moral Consistency." Management Science 64, no. 4 (April 2018): 1528–1540. (Published early online: February 16, 2017.)
  • Find it at Harvard

About The Author

Max H. Bazerman

Negotiation, Organizations & Markets
→More Publications

More from the Authors

    • 2022
    • Behavioral Science & Policy

    Leadership & Overconfidence

    By: Don A Moore and Max H. Bazerman
    • 2022
    • Faculty Research

    Complicit: How We Enable the Unethical and How to Stop

    By: Max H. Bazerman
    • 2022
    • Faculty Research

    Redirecting Rawlsian Reasoning Toward the Greater Good

    By: Joshua D. Greene, Karen Huang and Max Bazerman
More from the Authors
  • Leadership & Overconfidence By: Don A Moore and Max H. Bazerman
  • Complicit: How We Enable the Unethical and How to Stop By: Max H. Bazerman
  • Redirecting Rawlsian Reasoning Toward the Greater Good By: Joshua D. Greene, Karen Huang and Max Bazerman
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College