CEO Succession at Cisco (B): Announcement Strategy

Boris  Groysberg; J. Yo-Jud  Cheng; Annelena  Lobb

Supplement | HBS Case Collection | August 2016

CEO Succession at Cisco (B): Announcement Strategy

by Boris Groysberg, J. Yo-Jud Cheng and Annelena Lobb

Abstract

Supplements the (A) case (417-031). This case supplement describes Cisco’s communications strategy around the CEO announcement, which focused on controlling the narrative and avoiding leaks. The strategy included both internal and external processes aimed at introducing the new CEO to employees and the general public, respectively. Externally, the process unfolded without media leaks and with a modest stock market reaction.

Keywords: Management Succession; Communication Strategy; Technology Industry;

Language: English

Format: Print

12 pages

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Citation:

Groysberg, Boris, J. Yo-Jud Cheng, and Annelena Lobb. "CEO Succession at Cisco (B): Announcement Strategy." Harvard Business School Supplement 417-032, August 2016.

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CEO Succession at Cisco (B): Announcement Strategy

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Faculty & Research

CEO Succession at Cisco (B): Announcement Strategy

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