August 2016
Supplement
HBS Case Collection

CEO Succession at Cisco (B): Announcement Strategy

By: Boris Groysberg, J. Yo-Jud Cheng and Annelena Lobb

Format:Print
| Language:English
| Pages:12

Abstract

Supplements the (A) case (417-031). This case supplement describes Cisco’s communications strategy around the CEO announcement, which focused on controlling the narrative and avoiding leaks. The strategy included both internal and external processes aimed at introducing the new CEO to employees and the general public, respectively. Externally, the process unfolded without media leaks and with a modest stock market reaction.

Keywords

Management Succession; Communication Strategy; Technology Industry

Citation

Groysberg, Boris, J. Yo-Jud Cheng, and Annelena Lobb. "CEO Succession at Cisco (B): Announcement Strategy." Harvard Business School Supplement 417-032, August 2016.