Publications
Publications
- August 2016
- HBS Case Collection
CEO Succession at Cisco (B): Announcement Strategy
By: Boris Groysberg, J. Yo-Jud Cheng and Annelena Lobb
Abstract
Supplements the (A) case (417-031).
This case supplement describes Cisco’s communications strategy around the CEO announcement, which focused on controlling the narrative and avoiding leaks. The strategy included both internal and external processes aimed at introducing the new CEO to employees and the general public, respectively. Externally, the process unfolded without media leaks and with a modest stock market reaction.
Keywords
Citation
Groysberg, Boris, J. Yo-Jud Cheng, and Annelena Lobb. "CEO Succession at Cisco (B): Announcement Strategy." Harvard Business School Supplement 417-032, August 2016.