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  • August 2016
  • Supplement
  • HBS Case Collection

CEO Succession at Cisco (B): Announcement Strategy

By: Boris Groysberg, J. Yo-Jud Cheng and Annelena Lobb
  • Format:Print
  • | Language:English
  • | Pages:12
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Abstract

Supplements the (A) case (417-031). This case supplement describes Cisco’s communications strategy around the CEO announcement, which focused on controlling the narrative and avoiding leaks. The strategy included both internal and external processes aimed at introducing the new CEO to employees and the general public, respectively. Externally, the process unfolded without media leaks and with a modest stock market reaction.

Keywords

Management Succession; Communication Strategy; Technology Industry

Citation

Groysberg, Boris, J. Yo-Jud Cheng, and Annelena Lobb. "CEO Succession at Cisco (B): Announcement Strategy." Harvard Business School Supplement 417-032, August 2016.
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About The Author

Boris Groysberg

Organizational Behavior
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Related Work

    • May 2017 (Revised January 2018)
    • Faculty Research

    CEO Succession at Cisco (A), (B), & (C), and Cisco Systems: In Search of the Next CEO

    By: Boris Groysberg, J. Yo-Jud Cheng and Annelena Lobb
    • December 2017
    • Faculty Research

    CEO Succession at Cisco: Video Supplement

    By: Boris Groysberg and J. Yo-Jud Cheng
Related Work
  • CEO Succession at Cisco (A), (B), & (C), and Cisco Systems: In Search of the Next CEO By: Boris Groysberg, J. Yo-Jud Cheng and Annelena Lobb
  • CEO Succession at Cisco: Video Supplement By: Boris Groysberg and J. Yo-Jud Cheng
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