August 2016
Teaching Note
HBS Case Collection

Mahindra Lifespace Developers' Venture into Affordable Housing

Format:Print
| Language:English
| Pages:20

Abstract

Mahindra Lifespace Developers Limited (MLDL) was the infrastructure and real estate arm of the Mahindra Group, an Indian conglomerate with revenues of $16.5 billion in 2014. Employing 400 experts in land acquisition, design, project management, sales and marketing, and financial structuring, MLDL in 2011 had begun to explore India’s affordable housing space, establishing an ambitious goal of eventually managing 10 projects with 15,000 residential units at any given time. In 2013, MLDL began debating potential locations. MLDL Managing Director Anita Arjundas and her commercially oriented team chose Mumbai and Chennai as preferred sites for the first two pilot projects. At the time, the two cities were highly industrialized locations with significant demand for affordable housing.

Keywords

Corporate Entrepreneurship; Housing; Business Conglomerates; Social Entrepreneurship; Business Conglomerates; Business Startups; Development Economics; Developing Countries And Economies; Corporate Entrepreneurship; Social Entrepreneurship; Housing; Emerging Markets; Business And Government Relations; Human Needs; Social Issues; Urban Development; Real Estate Industry; India

Citation

Fuller, Joseph B., and Monica Baraldi. "Mahindra Lifespace Developers' Venture into Affordable Housing." Harvard Business School Teaching Note 317-029, August 2016.