Publications
Publications
- August 2016
- HBS Case Collection
Mahindra Lifespace Developers' Venture into Affordable Housing
By: Joseph B. Fuller and Monica Baraldi
Abstract
Mahindra Lifespace Developers Limited (MLDL) was the infrastructure and real estate arm of the Mahindra Group, an Indian conglomerate with revenues of $16.5 billion in 2014. Employing 400 experts in land acquisition, design, project management, sales and marketing, and financial structuring, MLDL in 2011 had begun to explore India’s affordable housing space, establishing an ambitious goal of eventually managing 10 projects with 15,000 residential units at any given time. In 2013, MLDL began debating potential locations. MLDL Managing Director Anita Arjundas and her commercially oriented team chose Mumbai and Chennai as preferred sites for the first two pilot projects. At the time, the two cities were highly industrialized locations with significant demand for affordable housing.
Keywords
Business Conglomerates; Business Startups; Development Economics; Developing Countries and Economies; Corporate Entrepreneurship; Social Entrepreneurship; Housing; Emerging Markets; Business and Government Relations; Human Needs; Social Issues; Urban Development; Real Estate Industry; India
Citation
Fuller, Joseph B., and Monica Baraldi. "Mahindra Lifespace Developers' Venture into Affordable Housing." Harvard Business School Teaching Note 317-029, August 2016.