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  • July 1999 (Revised January 2004)
  • Case
  • HBS Case Collection

Chrysler and BMW: Tritec Engine Joint Venture

By: H. Kent Bowen and Courtney Purrington
  • Format:Print
  • | Pages:25
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Abstract

A gifted project leader lacks significant new product development experience. The case highlights the issues and procedures related to defining the project strategy: organizing senior management approvals and support for creating a "heavyweight" team; aligning the disparate perspectives, interests, and biases of project members; and implementing best-practice tools for managing teams within the project. Creates a framework for establishing organizational design rules and key new product development processes, and also provides insights about models of leadership for new product development.

Keywords

Product Development; Joint Ventures; Projects; Business Strategy; Management Teams; Groups and Teams; Machinery and Machining; Design; Business Processes; Product Design; Product; Management Analysis, Tools, and Techniques; Auto Industry

Citation

Bowen, H. Kent, and Courtney Purrington. "Chrysler and BMW: Tritec Engine Joint Venture." Harvard Business School Case 600-004, July 1999. (Revised January 2004.)
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About The Author

H. Kent Bowen

→More Publications

More from the Authors

    • November 2012
    • Faculty Research

    New Balance Athletic Shoe, Inc. (Abridged)

    By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble
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    Peter Schultz at The Scripps Research Institute

    By: H. Kent Bowen, Alison Berkley Wagonfeld and Courtney Purrington
    • June 2008
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    Gordon Williams: Clinical Research at Brigham and Women's Hospital

    By: H. Kent Bowen and Courtney Purrington
More from the Authors
  • New Balance Athletic Shoe, Inc. (Abridged) By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble
  • Peter Schultz at The Scripps Research Institute By: H. Kent Bowen, Alison Berkley Wagonfeld and Courtney Purrington
  • Gordon Williams: Clinical Research at Brigham and Women's Hospital By: H. Kent Bowen and Courtney Purrington
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