Publications
Publications
- July 1999 (Revised January 2004)
- HBS Case Collection
Chrysler and BMW: Tritec Engine Joint Venture
By: H. Kent Bowen and Courtney Purrington
Abstract
A gifted project leader lacks significant new product development experience. The case highlights the issues and procedures related to defining the project strategy: organizing senior management approvals and support for creating a "heavyweight" team; aligning the disparate perspectives, interests, and biases of project members; and implementing best-practice tools for managing teams within the project. Creates a framework for establishing organizational design rules and key new product development processes, and also provides insights about models of leadership for new product development.
Keywords
Product Development; Joint Ventures; Projects; Business Strategy; Management Teams; Groups and Teams; Machinery and Machining; Design; Business Processes; Product Design; Product; Management Analysis, Tools, and Techniques; Auto Industry
Citation
Bowen, H. Kent, and Courtney Purrington. "Chrysler and BMW: Tritec Engine Joint Venture." Harvard Business School Case 600-004, July 1999. (Revised January 2004.)
