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• Case | HBS Case Collection | April 2016 (Revised March 2019)

  Moleskine (A)

  Ryan Raffaelli, Raffaella Sadun and Kathy Qu

  Describes the founding and growth challenges facing Moleskine, an Italian-based consumer products company known for its oilcloth-covered notebooks once used by Ernest Hemingway and Vincent van Gogh. CEO Arrigo Berni and co-founder Maria Sebregondi aim to transform the company from a founder-led company to a professionally managed firm by expanding into new geographies, product categories, and distribution channels. They have also recently developed several strategic partnerships with Silicon Valley firms to expand into an array of digital products. However, after going public, stock prices continue to fluctuate below analysts' expectations, raising concerns about whether the company has grown too quickly. The leaders must now decide how to expand the firm's capabilities while continuing to preserve its organizational identity and creative culture.

  Keywords: Creative Industries; brand building; Digital Innovation; digital services and strategy; process improvement; culture; Identity Construction; innovation; Growth and Development Strategy; Leadership; Organizational Change and Adaptation; Organizational Culture; Innovation Strategy; Consumer Products Industry;

  Citation:

  Raffaelli, Ryan, Raffaella Sadun, and Kathy Qu. "Moleskine (A)." Harvard Business School Case 716-407, April 2016. (Revised March 2019.)  View Details

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• Supplement | HBS Case Collection | May 2016 (Revised November 2018)

  Moleskine (B)

  Ryan Raffaelli, Raffaella Sadun and Kathy Qu

  This case discusses the decisions and outcomes of CEO Arrigo Berni and founder Maria Sebregondi that the Moleskine (A) case laid out.

  Keywords: Creative Industries; brand building; Digital Innovation; digital services and strategy; process improvement; Organization change and adaptation; culture; Identity Construction; Growth and Development Strategy; Leadership; Organizational Change and Adaptation; Technological Innovation; Creativity; Brands and Branding; Consumer Products Industry;

  Citation:

  Raffaelli, Ryan, Raffaella Sadun, and Kathy Qu. "Moleskine (B)." Harvard Business School Supplement 716-464, May 2016. (Revised November 2018.)  View Details

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• Case | HBS Case Collection | October 2018

  Accomplice: Scaling Early Stage Finance

  Ramana Nanda, Raffaella Sadun and Olivia Hull

  Accomplice, an early-stage venture capital firm based in Boston, is raising its second fund in November 2017. Since 2009, the firm has followed a seed-led investment model, investing in tech companies at the earliest stages, often when products and business models are still experimental. The firm’s partners are pleased with their preliminary returns and the deal flow they’ve been able to cultivate, in part by empowering local entrepreneurs to invest in promising new ideas on their behalf. The partners are confident their long-term returns will validate their investment strategy and positioning in the increasingly competitive VC market. Will investors agree?

  Keywords: venture capital; Early Stage Finance; Seed Finance; Scouts; Business Startups; Private Equity; Investment Portfolio; Organizational Structure; Organizational Change and Adaptation; Partners and Partnerships; Networks; Adaptation; Corporate Strategy; Technology; Financial Services Industry; Massachusetts; Boston; Cambridge; United States;

  Citation:

  Nanda, Ramana, Raffaella Sadun, and Olivia Hull. "Accomplice: Scaling Early Stage Finance." Harvard Business School Case 719-403, October 2018.  View Details

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