Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • September 2016 (Revised September 2017)
  • Case
  • HBS Case Collection

Collage.com: Scaling a Distributed Organization

By: Christopher Stanton and Shikhar Ghosh
  • Format:Print
  • | Language:English
  • | Pages:18
ShareBar

Abstract

Kevin Borders and Joe Golden, co-founders and co-CEOs of Collage.com, must decide how to grow their custom photo-products startup in the face of fierce competition. From 2011 through 2016, the business evolved from a hobby to a startup with $22 million in revenue and 45 employees, all of whom worked remotely from home. Customer acquisition was becoming more difficult and repeat purchase rates lagged behind Shutterfly, the industry leader. New hires would help to integrate new products and grow marketing efforts, but several experienced team members wondered whether virtual collaboration could continue to work with an influx of new people.

Keywords

Remote Work; Internet and the Web; Organizational Structure; Competitive Strategy; Employees; Business Startups; Growth and Development Strategy; Consumer Products Industry; Service Industry

Citation

Stanton, Christopher, and Shikhar Ghosh. "Collage.com: Scaling a Distributed Organization." Harvard Business School Case 817-038, September 2016. (Revised September 2017.)
  • Educators
  • Purchase

About The Authors

Christopher T. Stanton

Entrepreneurial Management
→More Publications

Shikhar Ghosh

Entrepreneurial Management
→More Publications

Related Work

    • January 2018 (Revised February 2025)
    • Faculty Research

    Collage.com: Scaling a Distributed Organization

    By: Christopher Stanton and Shikhar Ghosh
    • September 2016 (Revised September 2017)
    • Faculty Research

    Collage.com: Scaling a Distributed Organization

    By: Christopher Stanton and Shikhar Ghosh
    • February 2020
    • Faculty Research

    Collage.com: Scaling a Distributed Organization (Abridged)

    By: Christopher Stanton, Shikhar Ghosh, William R. Kerr, Sarah Gulick and James Palano
Related Work
  • Collage.com: Scaling a Distributed Organization By: Christopher Stanton and Shikhar Ghosh
  • Collage.com: Scaling a Distributed Organization By: Christopher Stanton and Shikhar Ghosh
  • Collage.com: Scaling a Distributed Organization (Abridged) By: Christopher Stanton, Shikhar Ghosh, William R. Kerr, Sarah Gulick and James Palano
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.