Article | Quarterly Journal of Economics | November 2016

Stereotypes

by Pedro Bordalo, Katherine Baldiga Coffman, Nicola Gennaioli and Andrei Shleifer

Abstract

We present a model of stereotypes based on Kahneman and Tversky's representativeness heuristic. A decision maker assesses a target group by overweighting its representative types, which we formally define to be the types that occur more frequently in that group than in a baseline reference group. Stereotypes formed in this way contain a "kernel of truth": they are rooted in true differences between groups. They are also context dependent: beliefs about a group depend on the characteristics of the reference group. Because stereotypes emphasize differences, they cause belief distortions, particularly when groups are similar. In line with our predictions, beliefs in the lab about abstract groups and beliefs in the field about political groups are context dependent and distorted in the direction of representative types.

Keywords: Prejudice and Bias;

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Citation:

Bordalo, Pedro, Katherine Baldiga Coffman, Nicola Gennaioli, and Andrei Shleifer. "Stereotypes." Quarterly Journal of Economics 131, no. 4 (November 2016): 1753–1794.

About the Author

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Katherine B. Coffman
Assistant Professor of Business Administration
Negotiation, Organizations & Markets

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