Social Is the New Financial: How Startups' Social Media Activities Influence Funding Outcomes

Andy  Wu; Fujie  Jin; Lorin  Hitt

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Working Paper | 2015

Social Is the New Financial: How Startups' Social Media Activities Influence Funding Outcomes

by Andy Wu, Fujie Jin and Lorin Hitt

Language: English

Format: Print

Citation:

Wu, Andy, Fujie Jin, and Lorin Hitt. "Social Is the New Financial: How Startups' Social Media Activities Influence Funding Outcomes." Working Paper, July 2015.

About the Author

Andy Wu

Assistant Professor of Business Administration

Strategy

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HTC and Virtual Reality

David B. Yoffie, Andy Wu and Allison M. Ciechanover

In fall 2017, HTC CEO and Chairperson Cher Wang was driving the company to focus on virtual reality (VR). HTC's first VR product, VIVE, released in spring 2016, was applauded for its superior immersive room-scale capabilities. However, early adoption of VR beyond gamers and technology enthusiasts was off to a slower start in general due to high cost, lack of quality content, and some user discomfort while using the technology. Wang endeavors to be the leading VR company, though competition from Sony, Facebook, and other technology leaders is mounting, and several, like HTC, are already pursuing second generation tetherless VR technology. As Wang seeks to develop the ecosystem by partnering with developers, creating a content platform, investing in VR startups, and launching VR arcades, she must decide the appropriate balance of fostering innovation in hardware, software and services, or both.

Keywords: Virtual reality; strategy; competition; technology; Strategy; Competition; Innovation and Management; Technology Industry;

Citation:
Yoffie, David B., Andy Wu, and Allison M. Ciechanover. "HTC and Virtual Reality." Harvard Business School Case 718-421, October 2017. (Revised December 2017.) View Details

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Social Is the New Financial: How Startups' Social Media Activities Influence Funding Outcomes

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