Competing to Change the World: Creating Shared Value

Format:Print
| Language:English

Abstract

The principle of shared value involves creating economic value in a way that also creates value for society by addressing its needs and challenges. Shared value is becoming an integral part of strategy and is defining a whole new set of best practices that companies must embrace. The essence of strategy is choosing a unique positioning and a distinctive value chain. Shared value adds to this by opening up many new needs to meet, new products to offer, new customers to serve, new ways to configure the value chain and improve the business environment.

Keywords

Society; Shared Value; Value Creation; Strategy; Civil Society or Community

Citation

Porter, Michael E. "Competing to Change the World: Creating Shared Value." Rotterdam School of Management, Erasmus University, Rotterdam, The Netherlands, May 20, 2016.