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Vitalia Franchise (B): Vitalia Brasil

By: Regina Herzlinger, Ana Maria Malik and Andrew Otazo
  • Format:Print
  • | Language:English
  • | Pages:23
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Abstract

This case should be distributed only after "Vitalia Franchise" (HBS Case No. 311-035) is distributed and discussed.

Keywords

Brazil; Brazil

Citation

Herzlinger, Regina, Ana Maria Malik, and Andrew Otazo. "Vitalia Franchise (B): Vitalia Brasil." Harvard Business School Supplement 317-022, September 2016.

About The Author

Regina E. Herzlinger

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