HEINEKEN—Brewing a Better World (B)

Forest L. Reinhardt; José  Alvarez; Tonia   Junker

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Supplement | HBS Case Collection | August 2016

HEINEKEN—Brewing a Better World (B)

by Forest L. Reinhardt, José Alvarez and Tonia Junker

Abstract

This is a follow-up to the “HEINEKEN—Brewing a Better World (A)” case, with updated information on sustainability at HEINEKEN and some new initiatives.

Keywords: Brands and Branding; Corporate Strategy; Supply Chain Management; Food and Beverage Industry;

Language: English

Format: Print

10 pages

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