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HEINEKEN—Brewing a Better World (B)

By: Forest L. Reinhardt, José Alvarez and Tonia Junker
  • Format:Print
  • | Language:English
  • | Pages:10
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Abstract

This is a follow-up to the “HEINEKEN—Brewing a Better World (A)” case, with updated information on sustainability at HEINEKEN and some new initiatives.

Keywords

Brands and Branding; Corporate Strategy; Supply Chain Management; Food and Beverage Industry

Citation

Reinhardt, Forest L., José Alvarez, and Tonia Junker. "HEINEKEN—Brewing a Better World (B)." Harvard Business School Supplement 717-001, August 2016.

About The Authors

Forest L. Reinhardt

Business, Government and the International Economy
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Jose B. Alvarez

Marketing
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