Publications
Publications
- July–August 2016
- European Business Review
The Decoupling Effect of Digital Disruptors
By: Thales S. Teixeira and Peter Jamieson
Abstract
A new wave of Internet startups is disrupting established businesses by the process of “decoupling.” In this article, the authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of the other (e.g., watching ads) and offer strategies for established businesses to respond to this threat.
Keywords
Competition; Internet and the Web; Business Startups; Product Marketing; Customization and Personalization
Citation
Teixeira, Thales S., and Peter Jamieson. "The Decoupling Effect of Digital Disruptors." European Business Review (July–August 2016): 17–24.