Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • July–August 2016
  • Article
  • European Business Review

The Decoupling Effect of Digital Disruptors

By: Thales S. Teixeira and Peter Jamieson
  • Format:Print
ShareBar

Abstract

A new wave of Internet startups is disrupting established businesses by the process of “decoupling.” In this article, the authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of the other (e.g., watching ads) and offer strategies for established businesses to respond to this threat.

Keywords

Competition; Internet and the Web; Business Startups; Product Marketing; Customization and Personalization

Citation

Teixeira, Thales S., and Peter Jamieson. "The Decoupling Effect of Digital Disruptors." European Business Review (July–August 2016): 17–24.
  • Register to Read

More from the Authors

    • December 2019
    • Journal of Marketing Research (JMR)

    The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

    By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
    • June 2019
    • Faculty Research

    Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers

    By: Thales S. Teixeira
    • February 2019 (Revised June 2019)
    • Faculty Research

    Where to Grow Next at Online Marketplace OLX

    By: Thales Teixeira, Leandro A. Guissoni and Samy Dana
More from the Authors
  • The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
  • Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers By: Thales S. Teixeira
  • Where to Grow Next at Online Marketplace OLX By: Thales Teixeira, Leandro A. Guissoni and Samy Dana
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.