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Publications
  • August 2016 (Revised November 2019)
  • Case
  • HBS Case Collection

Baskits Inc.

By: Richard S. Ruback and Royce Yudkoff
  • Format:Print
  • | Language:English
  • | Pages:7
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Abstract

Soon after Robin Kovitz (MBA 2007) acquired Baskits Inc., the largest gift basket company in Canada, she became convinced that the business needed to make significant operational improvements. In her first year as CEO, she introduced an ERP system to help with sales and purchasing and relocated the business to a more efficient facility. She wondered if she moved too quickly.

Keywords

Production; Supply Chain; Performance Improvement; Consumer Products Industry; Canada

Citation

Ruback, Richard S., and Royce Yudkoff. "Baskits Inc." Harvard Business School Case 217-001, August 2016. (Revised November 2019.)

About The Authors

Richard S. Ruback

Finance
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Royce G. Yudkoff

Finance
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