Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • August 2016 (Revised November 2019)
  • Case
  • HBS Case Collection

Baskits Inc.

By: Richard S. Ruback and Royce Yudkoff
  • Format:Print
  • | Language:English
  • | Pages:7
ShareBar

Abstract

Soon after Robin Kovitz (MBA 2007) acquired Baskits Inc., the largest gift basket company in Canada, she became convinced that the business needed to make significant operational improvements. In her first year as CEO, she introduced an ERP system to help with sales and purchasing and relocated the business to a more efficient facility. She wondered if she moved too quickly.

Keywords

Production; Supply Chain; Performance Improvement; Consumer Products Industry; Canada

Citation

Ruback, Richard S., and Royce Yudkoff. "Baskits Inc." Harvard Business School Case 217-001, August 2016. (Revised November 2019.)
  • Educators
  • Purchase

About The Authors

Richard S. Ruback

Finance
→More Publications

Royce G. Yudkoff

Finance
→More Publications

Related Work

    • March 2019
    • Faculty Research

    Baskits

    By: Richard S. Ruback and Royce Yudkoff
    • August 2016 (Revised November 2019)
    • Faculty Research

    Baskits Inc.

    By: Richard S. Ruback and Royce Yudkoff
    • May 2020
    • Faculty Research

    Baskits Inc.

    By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
Related Work
  • Baskits By: Richard S. Ruback and Royce Yudkoff
  • Baskits Inc. By: Richard S. Ruback and Royce Yudkoff
  • Baskits Inc. By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College