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  • August 2016 (Revised March 2018)
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Videojet (A)

By: Raffaella Sadun, Bharat Anand and Eric Van den Steen
  • Format:Print
  • | Language:English
  • | Pages:17
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Abstract

In 2005 Craig Purse, the CEO of Videojet, a company recently acquired by the conglomerate Danaher, is dealing with the unexpected failure of a new high-tech printer just launched in the market. The new product exemplified the first real instance in which the Videojet team had used the managerial processes of the Danaher Business System (DBS). Was the failure of the new printer a sign that the DBS was fundamentally inadequate for product development projects? Or was the failure instead a symptom that the Videojet team had not properly adopted the DBS? What should Purse do to correct the course of the company?

Keywords

Managerial Processes; Conglomerates; Relational Contracts; Corporate Strategy; Business Conglomerates; Diversification; Management Practices and Processes; Strategy; Manufacturing Industry; United States

Citation

Sadun, Raffaella, Bharat Anand, and Eric Van den Steen. "Videojet (A)." Harvard Business School Case 717-403, August 2016. (Revised March 2018.)
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About The Authors

Raffaella Sadun

Strategy
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Bharat N. Anand

Strategy
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Eric J. Van den Steen

Strategy
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Related Work

    • August 2016
    • Faculty Research

    Videojet (B)

    By: Raffaella Sadun, Bharat Anand and Eric Van den Steen
    • March 2018
    • Faculty Research

    Videojet (A) and (B)

    By: Raffaella Sadun and Greta Friar
    • August 2016 (Revised March 2018)
    • Faculty Research

    Videojet (A)

    By: Raffaella Sadun, Bharat Anand and Eric Van den Steen
Related Work
  • Videojet (B) By: Raffaella Sadun, Bharat Anand and Eric Van den Steen
  • Videojet (A) and (B) By: Raffaella Sadun and Greta Friar
  • Videojet (A) By: Raffaella Sadun, Bharat Anand and Eric Van den Steen
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