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  • June 2016
  • Article
  • PLoS ONE

Social and Spatial Clustering of People at Humanity's Largest Gathering

By: Ian Barnett, Tarun Khanna and Jukka-Pekka Onnela
  • Format:Electronic
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Abstract

Macroscopic behavior of scientific and societal systems results from the aggregation of microscopic behaviors of their constituent elements, but connecting the macroscopic with the microscopic in human behavior has traditionally been difficult. Manifestations of homophily, the notion that individuals tend to interact with others who resemble them, have been observed in many small and intermediate size settings. However, whether this behavior translates to truly macroscopic levels, and what its consequences may be, remains unknown. Here, we use call detail records (CDRs) to examine the population dynamics and manifestations of social and spatial homophily at a macroscopic level among the residents of 23 states of India at the Kumbh Mela, a 3-month-long Hindu festival. We estimate that the festival was attended by 61 million people, making it the largest gathering in the history of humanity. While we find strong overall evidence for both types of homophily for residents of different states, participants from low-representation states show considerably stronger propensity for both social and spatial homophily than those from high-representation states. These manifestations of homophily are amplified on crowded days, such as the peak day of the festival, which we estimate was attended by 25 million people. Our findings confirm that homophily, which here likely arises from social influence, permeates all scales of human behavior.

Keywords

Familiarity; Demographics; Behavior; India

Citation

Barnett, Ian, Tarun Khanna, and Jukka-Pekka Onnela. "Social and Spatial Clustering of People at Humanity's Largest Gathering." PLoS ONE 11, no. 6 (June 2016).
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About The Author

Tarun Khanna

Strategy
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  • Strategy Through a Ghemawat Lens: Honoring and Building on the Contributions of Pankaj Ghemawat By: Bruno Cassiman, Tarun Khanna and Daniel A. Levinthal
  • Is Hybrid Work the Best of Both Worlds? Evidence from a Field Experiment By: Prithwiraj Choudhury, Tarun Khanna, Christos A. Makridis and Kyle Schirmann
  • Talent@Tencent By: Tarun Khanna, Shu Lin and Nancy Hua Dai
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