Publications
Publications
- Summer 2016
- MIT Sloan Management Review
The Real Lessons From Kodak's Decline
By: Willy C. Shih
Abstract
Eastman Kodak is often mischaracterized as a company whose managers didn't recognize soon enough that digital technology would decimate its traditional business. However, what really happened at Kodak is much more complicated—and instructive. Kodak suffered from a technology transition in which it lost the benefits of a learning curve to a general-purpose technology platform where there were no entry barriers. It also suffered from difficulty in scaling down its traditional business as well as partners in its ecosystem whose interests were not aligned.
Keywords
Technological Change; Disruption; Ecosystem; Semiconductors; Photography; Scaling-up; Scaling; Organizational Change and Adaptation; Technology; Product; Consumer Products Industry; United States
Citation
Shih, Willy C. "The Real Lessons From Kodak's Decline." MIT Sloan Management Review 57, no. 4 (Summer 2016): 11–13.
About The Author
