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  • September 2016 (Revised September 2017)
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Zalora Philippines: From Growth to Profitability

By: Donald Ngwe and Thales Teixeira
  • Format:Print
  • | Language:English
  • | Pages:18
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Abstract

In May 2015 Paulo Campos, co-founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company’s development. In just three years, Zalora had come from entering the Philippine fashion retail industry as an unknown quantity to becoming a household name across the Southeast Asian archipelago. Campos and his team had achieved much in this time: launching one of the first online retailers in the country, building a logistics network from scratch, acquiring customers at an astonishing pace, and signing up major brands to offer on Zalora.com.ph. But now his investors were ready for him to shift gears and focus on turning a profit within the next two years. Zalora Philippines was part of Zalora Group, a Singapore-headquartered online fashion retailer that operated across Southeast Asia. Zalora Group, in turn, was part of a global entity called Global Fashion Group (GFG), which owned online fashion retailers and brands in emerging markets across the world. In addition to Zalora in Southeast Asia, GFG owned Dafiti in South America, Namshi in the Middle East, Jabong in South Asia, Lamoda in Eastern Europe, and The Iconic in Australia. GFG’s principal investors were Kinnevik, a Swedish investment company, and Rocket Internet.

Keywords

Internet and the Web; Business Subsidiaries; Business Growth and Maturation; Fashion Industry; Retail Industry; Sweden; Southeast Asia; Philippines

Citation

Ngwe, Donald, and Thales Teixeira. "Zalora Philippines: From Growth to Profitability." Harvard Business School Case 517-009, September 2016. (Revised September 2017.)
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Related Work

    • September 2016 (Revised September 2017)
    • Faculty Research

    Zalora Philippines: From Growth to Profitability

    By: Donald Ngwe and Thales Teixeira
    • November 2018
    • Faculty Research

    The Global Challenge to Become Profitable in E-Commerce

    By: Thales S. Teixeira, Donald Ngwe, Leandro A Guissoni and Samy Dana
    • November 2018
    • Faculty Research

    Zalora PH: Solving the Profitability Challenge by Hiding Discounts Online

    By: Thales S. Teixeira, Donald Ngwe, Leandro A. Guissoni and Samy Dana
    • February 2019
    • Faculty Research

    Zalora Philippines: From Growth to Profitability

    By: Donald Ngwe
Related Work
  • Zalora Philippines: From Growth to Profitability By: Donald Ngwe and Thales Teixeira
  • The Global Challenge to Become Profitable in E-Commerce By: Thales S. Teixeira, Donald Ngwe, Leandro A Guissoni and Samy Dana
  • Zalora PH: Solving the Profitability Challenge by Hiding Discounts Online By: Thales S. Teixeira, Donald Ngwe, Leandro A. Guissoni and Samy Dana
  • Zalora Philippines: From Growth to Profitability By: Donald Ngwe
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