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  • August 26, 2009
  • Comment
  • Harvard Business School Working Knowledge

Where Cash for Clunkers Ran Off the Road

By: John A. Quelch
  • Format:Electronic
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Abstract

Today, let us celebrate the end of an unjustifiable drain on the U.S. taxpayer: the Cash for Clunkers (C4C) program.

True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they had a clunker to trade in but, on discovering it didn't qualify, bought a new car regardless.

Keywords

Government Programs; Environmental Impact; Government Waste; Customer Behavior; Economic Growth; Economy; Financial Crisis; Government and Politics; Leadership; Marketing; Programs; Value; Auto Industry; Consumer Products Industry; Public Administration Industry; United States

Citation

Quelch, John A. "Where Cash for Clunkers Ran Off the Road." Harvard Business School Working Knowledge (August 26, 2009).
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About The Author

John A. Quelch

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