Publications
Publications
  • July–August 2016
  • Article
  • Harvard Business Review

Stick to the Strategy or Make the Sale?: A Manufacturer of High-tech Streetlights Considers an Exception to Its New Subscription Model

By: Mitchell Weiss
  • Format:Print
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Abstract

A manufacturer of high-tech streetlights considers an exception to its new subscription model. A fictionalized case study based on the HBS Case 816-005, "Bigbelly," by Mitchell Weiss and Christine Snively. This case is an example of public entrepreneurship.

Keywords

Public Entrepreneurship; Smart Cities; Anything As A Service; Xaas; Bigbelly; Entrepreneurship

Citation

Weiss, Mitchell. "Stick to the Strategy or Make the Sale? A Manufacturer of High-tech Streetlights Considers an Exception to Its New Subscription Model." Harvard Business Review 94, nos. 7-8 (July–August 2016): 119–121. (Published online as “Case Study: Should You Adjust Your Business Model for a Major Customer?")

About The Author

Mitchell B. Weiss

Entrepreneurial Management
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