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Publications

Harvard Business Online—Marketing Know:How: How to Use Market Research in a Recession

By: John A. Quelch
  • Format:Electronic
  • | Language:English
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Citation

Quelch, John A. "How to Use Market Research in a Recession." Harvard Business Online—Marketing Know:How (blog). May 18, 2009. https://hbr.org/2009/05/how-to-use-market-research-in/.

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John A. Quelch

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